Studio · the reel system
The Reel Visual System · 40-Day YAP
build once, run forty.
One look across all 40 days, so people binge the series. Azia's element energy, translated into the cream-and-caramel editorial world. Five reusable pieces, same system, every post.
01 · The system palette
five colors, one accent.
Espresso · ink
#241A14
Mocha · support
#756653
Caramel · the accent
#B98A52
Blush · soft
#E8CFC9
Cream · caption text
#F4ECDD
Cream carries the words, caramel carries the ONE word that matters, espresso holds it all down. This is the reel-specific cut of the Brand Guide palette, tuned for text-on-video legibility.
The 5 reusable pieces · every reel is built from these
the kit.
01 · Hook card
I'm done being the best-kept secret
Cover, first 3s. Fraunces Black + one caramel-italic accent. Editorial, not the generic bold-sans everyone uses.
02 · Key-word card
THE MESSY MIDDLE
Mid-reel punches. Heavy sans, uppercase, one caramel word. Pops on the beat, then leaves.
03 · Hybrid caption
so you can steal how I think
Small, bottom-third, follows every word. Cream on a soft blur so it reads on any footage.
04 · Proof card
PORTFOLIO · REAL ASSETS
$19.4M
Your "stock-card." Drops in when you say a number. Deal card, REO, Hub screen, a raise.
05 · Day stamp
DAY 02 / 40
Top corner, every single post. The counter that makes it a series people start from Day 1.
In context · three days, same system, real footage
the system, running.
Mockups built on your own b-roll so you can see the pieces move, not just sit on a board. These are previews at 1080 with placeholder proof-card numbers, not final posts.
The rules that keep it consistent
what makes 40 videos a show.
One accent, always caramel.
Cream text, one caramel word per card, the word that carries the line. Never two colors fighting.
Two elements a beat, max.
A prop or a proof card pops WITH the word it illustrates, then leaves. Dense like Azia, never cluttered.
Editorial hook, punchy body.
Fraunces Black for the cover moment, heavy sans for the mid-reel key words. Legible on video.
Text behind you.
The hero line sits behind your head and hair via matting, the move you love. One or two moments per reel.
The DAY XX/40 stamp never moves.
Same corner, same pill, every post. That's what turns 40 videos into a show.
Motion on every beat.
Zoom punch on the hook, a white flash on transitions, cards spring in and out. Never static.
Build once, run forty. Documenting a blueprint, not selling a dream.